UTM Builder

Free UTM Builder – Create UTM Tracking Links for Google Analytics

Use our free UTM Builder tool to generate fully trackable URLs for your marketing campaigns. Whether you're using Google Analytics, GA4, Facebook Ads, Google Ads, LinkedIn, or TikTok, our UTM generator makes it easy to track campaign performance.

What Is a UTM Builder?

A UTM Builder is a tool that appends UTM parameters (like source, medium, campaign, etc.) to your URL. These parameters allow Google Analytics and other analytics platforms to track where traffic is coming from and how your campaigns are performing.

How to Use the UTM Builder Tool

1. Enter your destination URL
2. Fill in UTM Source, Medium, and Campaign (Content and Term are optional)
3. Click the “Generate” button
4. Copy the generated UTM link and use it in your marketing campaigns

Why Use UTM Parameters?

• Track performance of paid ads, social media, email campaigns, and more
• Measure traffic from different sources and channels
• Optimize ROI by analyzing what’s working
• Improve data-driven marketing decisions

Example UTM URL

https://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summersale

UTM Parameters Explained

Parameter	Example	Purpose
Website URL	https://webtooly.com/	Destination of the link
UTM Source	facebook	Where the traffic is coming from
UTM Medium	cpc	Marketing channel (CPC, email, social, etc.)
UTM Campaign	black_friday_sale	Name of the campaign
UTM Content	banner_ad_1	Differentiate between ads
UTM Term	best_marketing_tool	Identify search keywords

Use Cases for UTM Tracking

• Google Ads and Facebook Ads – Track ad performance
• Email Marketing – Monitor clicks and engagement
• SEO Content – Measure blog or organic campaign traffic
• Social Media – Find out which platform drives traffic
• Affiliate and Influencer Campaigns – Track partner referrals

Why Choose Our Free UTM Builder?

• 100% Free – No sign-up or limits
• Works with GA4, Google Analytics, and major ad platforms
• Easy to use – Generate a UTM-tracked link in seconds
• Fully customizable parameters
• Ideal for marketers, agencies, and content creators

Frequently Asked Questions

1. What is a UTM parameter?

A tag added to a URL to help track campaign sources in Google Analytics and other tools.

2. Is this UTM builder free?

Yes. It's 100% free with unlimited usage and no sign-up required.

3. Can I use this for Google Ads or Facebook Ads?

Absolutely. This tool supports all major ad platforms, including LinkedIn and TikTok.

4. Will UTM parameters affect my SEO?

No, they do not impact rankings. Use canonical tags to avoid indexing duplicate URLs.

Start Using the Free UTM Generator

Use the WebTooly UTM Builder to start creating trackable links today and improve your marketing visibility across platforms.